INSIGHTS. DELIVERED.
We bring advertisers and publishers the market-leading insights and expertise to build the digital advertising supply chain of the future.
Featured
Quarterly Global Digital Advertising Spend Trends: Q4 2023
PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2023’s advertising spend data…
View Report
23%
YoY growth for
Global ad spend
in Q4 2023
Global ad spend
in Q4 2023
100%
YoY growth
for Sports
in Q4 2023
for Sports
in Q4 2023
Featured
Brands & Mobile Gaming
95% of global internet users use a mobile phone to go online, which is over 60% of the world’s total population. People in Singapore, South Korea and Japan on average spend 5 hours per day on mobile apps. Mobile is undoubtedly the battlefield of consumer attention, there’s no way that marketers can do a well-covered…
View Report
62%
In-app
advertisers buy ads
programmatically
advertisers buy ads
programmatically
50%
APAC buyers plan
to invest more in
in-app game ads
to invest more in
in-app game ads
Featured
Building a Commerce Media Strategy — Now and Beyond
Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels…
View Report
"The ability to understand the
impact of your campaigns by
retailer and channel is
going to be vital."
impact of your campaigns by
retailer and channel is
going to be vital."
Featured
Who Will Win Their Fair Share Of Commerce Media?
Advertiser interest, and retail media appetite are driving demand for commerce media, with revenue projected to nearly double in the next two years. What’s needed to ensure success in the next phase of commerce media? A flexible, scalable, unified solution that provides sufficient inventory while ensuring positive buying experiences for buyers. PubMatic commissioned a new…
View Report
2%
of overall revenue
comes from
commerce media ads
commerce media ads
75%
of retailers say
commerce media improves
brand relationships
commerce media improves
brand relationships
Filter:
Digital Ad Trends
Online Video & CTV
Digital Ad Trends
Mobile
Commerce Media
Digital Ad Trends
Online Video & CTV
Digital Ad Trends
Programmatic Tech
Commerce Media
Digital Ad Trends
Commerce Media
Digital Ad Trends
Digital Ad Trends
Online Video & CTV
Digital Ad Trends
Digital Ad Trends
Get in touch with the programmatic partner building the digital advertising supply chain of the future.