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The Agentic AI Blueprint

Automation transformed programmatic. Now comes the harder question: what does it mean when the new phase is defined by intelligent, autonomous decision‑making? Agentic AI systems are already planning, transacting, and optimizing media in real time. Advertisers, agencies, and publishers who understand this shift early will have a structural advantage. Those who don’t risk being shaped…

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Agentic AI is
reshaping the future
of media buying

From automation
to autonomous
decision-making

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Quarterly Global Advertising Spend Trends: Q4 2025

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2025’s advertising spend data…

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+41% YoY growth in
Hobbies & Interests
was unseasonably
high in Q4

+5% YoY growth in Auto —
peaking earlier than
usual in Q4 due EV
incentive wrap up in US

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Driving the Future: Global Auto Industry & Advertising Outlook

The auto industry has rebounded but advertisers face new challenges: EV infrastructure and adoption, digital-first buyers, tariff pressures and generational divides reshaping the market…

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