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Ad Revenue Report

The Ad Revenue Report, released at the Ad Revenue 4 conference, featured a study conducted with research firm IDC, showing that RTB will amount to $6.47 billion in ad spend in 2015 in the U.S. and major markets in Western Europe.

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Private Marketplaces

PubMatic + Digiday recently conducted a study of over 640 online advertising executives that reveal brand advertisers are ready for RTB.

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Audience Selling For Publishers, Part 1

Part 1 of PubMatic's 2-part white paper series, Audience Selling for Publishers is available now.

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