PubMatic In The News

Commissioned by Inside Retail and conducted by PubMatic, 500 Australian shoppers were surveyed in March 2024 to help retailers and advertisers understand how consumers engage with, and respond to, advertising across different types of media.

With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024. This growth trajectory will provide PubMatic with increased scale, further strengthening its position in the CTV and broad video ecosystem.

The proprietary technology, seamlessly integrated into the PubMatic SSP, utilizes impression level data to generate privacy-compliant audience segments.

With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will enable seamless access to this community and allow brands to activate on the platform without creating custom-built content.

PubMatic will Reach Instacart’s Purchase-Minded Audiences Through Integration for Agency and Advertising Partners’ CTV Campaigns