In September of last year, we launched AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with on-demand publisher inventory. Since that time, we’ve connected dozens of ad networks to hundreds of publishers in order to fulfill high CPM campaigns, and we’ve increased revenue for both along the way. Now we’re expanding AdFlex to offer AdFlex International.
We’ve seen that as much as 30-40% of a typical U.S. publisher’s traffic is international, so introducing AdFlex International is a natural extension of our service that will help both our ad network partners and publisher partners alike.
With AdFlex International, ad networks can target qualified international inventory based on specific targeting requirements including geography, frequency, or user re-targeting. There are no long-term contracts required to give ad networks the flexibility to access highly transparent inventory, and ad networks can use AdFlex International for repeated and single campaigns.
Since ad networks are leveraging certified inventory provided by online publishers using PubMatic’s ad optimization platform, our publishers are also able to see significant lifts in their revenue by participating in premium-priced AdFlex campaigns.
We’ve worked with some great partners on AdFlex International before rolling it out, and they’ve seen the same level of success as ad networks that have been using AdFlex for months. So we look forward to the opportunity to continue helping our partners better monetize international traffic.
