As the digital media ecosystem becomes increasingly complex, publishers need an ad server that is aligned with their growth potential. PubMatic’s Unified Ad Server provides the efficiencies, controls, and insights that allow publishers to unlock the full value of their inventory and reclaim the power of ad decisioning with:
HOLISTIC INVENTORY MANAGEMENT:
Built from the ground up, with a single view of publisher inventory to simplify workflow across all screens, channels, and formats
DEMAND CHANNEL OPTIMIZATION
Find the highest yielding ads across programmatic and non-programmatic campaigns without jeopardizing guarantees or brand control requirements
Easy-to-setup configurations and a rich set of APIs that handle ad requests, reporting, and inventory management for third party or in-house applications
Identify new sales opportunities and react to buying shifts with our industry leading real-time Analytics
For more information, download the Unified Ad Server one sheet here.