Rob Beeler, VP Content & Media, from AdMonsters presented “Turning Your Ad Operations Into A Revenue Center,” at PubMatic’s Ad Revenue 2009 last week.
Not many organizations understand ad ops better than AdMonsters does. And not many people can so skillfully connect Star Trek and ad revenue. Rob Beeler made a great presentation about the evolution of ad operations for the premium publisher. Rob’s point is that the role that ad operations play today is a “grown up” version that now sits at the intersection of sales, editorial, finance, and technology.
New opportunities exist for ad operations to take advantage of a new tier of premium publisher inventory that sits between premium and remnant, but in order for ad ops to really earn more revenue for their company, the ad ops teams needs to be built out differently than it has been in the past.
Check out Rob’s presentation and a short video from his presentation to learn more:
