Technology White Papers

PubMatic’s team of 40+ full time engineers has developed some of the advertising industry’s most advanced technology focused on helping publishers earn more revenue.  Just as important is that we’re transparent about how our technology works.

Learn more about the industry-leading technologies that earn publishers more revenue.

Download Understanding Real-Time Bidding White Paper

AdpricepredictionDownload Ad Price Prediction White Paper

predictingadnetworkDownload Predicting Ad Network Frequency Capping White Paper

AutomatinganendDownload Automating An End To Ad Network Defaulting White Paper