Real-Time Bidding API

PubMatic is the only ad revenue optimization company that has a real-time bidding API. The API allows ad networks to deliver real-time pricing to PubMatic and it is a key part of our Ad Price Prediction technology.

Benefits for Ad Networks:

  • Increased Reach:

    • Access to over 200 million unique users and thousands of websites.

  • Improved Targeting:

    • Ad networks can leverage expanded targeting options including geography, frequency, user re-targeting, ad tag type, and much more.

  • Campaign Control:

    • Ad networks have total control over pricing and timing for campaigns

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    Benefits for Publishers:

  • Increased Monetization:

    • Allowing more ad networks to instantly access publisher inventory increases publisher ad rates and sell through rates.

  • Increased Visibility:

    • Dozens of new ad networks can get instant and transparent access to publisher inventory.

  • Better User Experience:

    • More premium campaigns and better targeting result in users seeing higher quality and more relevant advertising.

  • Zero Integration:

    • PubMatic publishers have instant access to premium campaigns and ad networks via the API, with zero integration effort.

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