For every impression, the Ad Auction Engine holds a real-time auction that includes:
- Hundreds of ad networks and all major exchanges
- Direct sold insertion orders sold by the publisher’s sales force
- Largest pool of Real-Time Bidders (RTB), ad networks, and demand side platforms (DSPs).
Example One of Ad Auction Engine Flow:
In the example below, PubMatic evaluated pricing from many demand sources, but the one real-time bidding demand partner was willing to pay the most for that particular impression.
Example Two of Ad Auction Engine Flow:
In the example below, PubMatic evaluated pricing from many demand sources, but one ad network partner was willing to pay the most for that particular impression. PubMatic was able to determine the pricing from that ad network based on proprietary algorithms. The process is called Ad Price PredictionTM.
