PubDirect

Audience Direct
Combines first party and third-party data creating custom segments for targeted campaigns includes the ability to:

• Create and view audience segments while understanding available reach and potential revenue value
• Benchmark Publisher segments™ sales opportunity against potential demand by indexing buyer activity against identified user cookie pools
• Transact with segments directly and programmatically

Deal Management
The tools to conduct direct sales through automation, with best-of-breed pricing and brand protection providing Publishers with the ability to:

• Package inventory assets for direct programmatic sale to advertisers and agencies
• Construct and monitor the business terms for advertisers and agencies for transacting individual campaigns and master agency agreements
• Model potential deal impact and receive deal pricing recommendations
• Review opportunities for direct, guaranteed sales prospects

Unified Optimization Engine
Real-time decision intelligence determines when, where, to whom and in what context to deliver ads enabling Publishers to:

• Dynamically optimize at the impression level across all sales channels, including guaranteed direct sold campaigns, private marketplace deals and non-guaranteed demand in real-time
• Use competition for each impression to deliver higher value for every impression
• Monetize traffic spikes with incremental high value demand, while still delivering guaranteed campaigns' requirements
• Flexibly model business opportunities

Unified Insights
Provides real-time dynamic reporting into who is buying across guaranteed and non-guaranteed inventory, allowing Publishers to:

• View the whole picture of advertising revenue
• Find pockets of valuable inventory
• Compare advertisers' spend across sales channels and manage relationships comprehensively
• Track revenue against business goals

PubLink

Current Categories of Partnership Include

• Audience data
• Ad verification and privacy controls
• Enhanced analytics
• Malware scanning
• Mobile content optimization
• Mobile ad serving and mediation