PubMatic Reports and Whitepapers

  • New! PubMatic’s Quarterly Mobile Index (QMI) for Q3 2016

    Summary:

    Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.

    The Q3 2016 QMI report identifies four key trends, including continued year-over-year growth in the value of mobile private marketplaces, the benefits publishers are seeing from adopting header bidding strategies across screens, as well as insights into the opportunities created when publishers make their mobile web inventory more attractive to buyers.

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  • PubMatic’s Quarterly Mobile Index (QMI) for Q2 2016

    Summary:

    Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.

    The Q2 2016 QMI report identifies three key trends, including the growing value of mobile app inventory and private marketplaces year-over-year as well as insights into the opportunities available from mobile-optimized experiences.

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  • Crafting Mobile Moments: The Union Between Creativity and Automation

    Summary:

    We are excited to release the third in a series of three mobile point of view (mPOV) studies, "Crafting Mobile Moments: The Union Between Creativity and Automation." The paper explains the challenges advertisers and publishers face when creating the perfect "mobile moment," and a three-prong framework that explains how they can collaborate to overcome these obstacles.

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  • PubMatic's Quarterly Mobile Index (QMI) for Q1 2016

    Summary:

    The Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in the mobile space that allude to broader digital industry trends. To provide best-in-class mobile tools and services, we believe that information sharing is crucial in aligning the digital industry towards best practices and ultimately growth in mobile.

    The Q1 2016 report found five key trends, including detail around increased CPMs year-over-year for Android app and mobile web inventory, and increased advertiser demand for mobile private marketplace (PMP) inventory around the Super Bowl and March Madness NCAA Tournament.


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  • Lessons Learned in Header Bidding

    Summary:

    PubMatic has spent the last several years developing a leading header bidding solution, called Decision Manager. In this paper, we seek to share what we’ve observed in header bidding over the past year, how publishers can experience success with header bidding to drive advertising sales, what role technology partners play in the pre- and post- implementation phases and what trends will drive innovation in media buying over the next several years.


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  • PubMatic's Quarterly Mobile Index (QMI) for Q4 2015

    Summary:

    The Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in the mobile space that allude to broader digital industry trends. To provide best-in-class mobile tools and services, we believe that information sharing is crucial in aligning the digital industry towards best practices and ultimately growth in mobile.

    The quarterly study, found five key trends that demonstrate mobile monetization growth, specifically around the industry’s shift to high-quality inventory and explosive growth in mobile private marketplaces (PMPs).


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  • Decision Manager: Your Inventory. Your Rules.

    Summary:

    Publishers often use a legacy technique called “waterfalling” to determine the demand source that will serve a given impression. Waterfalling involves calling on a pre-fixed sequence of demand sources in descending order based on their average historic CPMs. This approach, many times, results in lost revenue opportunities for publishers, because the demand source offering the highest CPM may be at a lower priority in the waterfall sequence. Despite the technology advancements in ad serving and inventory management solutions, publishers are still grappling with major challenges. This white paper will detail several key trends in and solutions to inventory management and monetization.


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  • PubMatic's Quarterly Mobile Index (QMI) for Q3 2015

    Summary:

    The Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in the mobile space that allude to broader digital industry trends. To provide best-in-class mobile tools and services, we believe that information sharing is crucial in aligning the digital industry towards best practices and ultimately growth in mobile.

    In our first ever QMI report for Q3 2015, we have established a baseline of benchmarks for mobile advertising performance around pricing, volume and growth.


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  • mPOV #2: Delivering on the Promise of Mobile Video

    Summary:

    Delivering on the Promise of Mobile Video, the second in a series of three Mobile Point of View (mPOV) white papers, breaks down the current state of mobile video within the greater context of digital media and the role of key stakeholders, including: publishers, buyers, technology partners and media consumers. The paper also details key challenges in mobile video that are preventing the channel from reaching its full potential.


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  • The 2015 Programmatic Outlook Report

    Summary:

    In an era where programmatic is now a required part of a holistic media strategy, we think it is increasingly important to share the insights we have gleaned this year, and reflect on where this dynamic industry is heading. The 2015 Programmatic Outlook Report is a collection of insights from PubMatic employees on the major trends and opportunities we see in programmatic as we enter 2015.

    Although this year marked the tipping point as programmatic became the "new normal," advertising and media are still poised for a continued evolution. As we move into 2015, it will be increasingly important for all of us to address the major questions our industry faces, such as:
    • "How can publishers evolve as they grow and refine their programmatic strategies?"
    • "Can our industry win the 'arms race' against fraudulent ads?"
    • "How can we deliver great mobile experiences to consumers?"


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