PubMatic Premier, our ad solution designed specifically for large media companies, was officially launched today. We’re very excited about the launch, and while today marks the “official” launch, we’ve actually deployed Premier to dozens of our largest publishers over the last several months. What makes PubMatic Premier different is that it is a full service solution with dedicated team members that take the time to understand the needs of publishers they work with.
The launch also marks the beginning of the next stage of growth for PubMatic. Since our inception we’ve worked with over 5,500 large and medium publishers, and by working with so many publishers over the past three years, we’ve been able to develop and improve exclusive technologies that simply can’t be matched elsewhere. Now with PubMatic Premier, we’ve added dedicated publisher account teams on top the most advanced revenue generating technology in the industry.
Additionally, Advanced Ad Quality Control, a major component of PubMatic Premier, will help to ensure that a publisher’s brand is protected by not allowing ads on their website that don’t meet their approval.
More details on PubMatic Premier features can be found here.
We also announced today our Series B funding, which has already allowed us to:
* Build a robust team of industry veterans that will be dedicated to working with large publishers to meet their needs
*Expand our offices to New York and Europe
*Continue heavy development of technology that increases revenue with pinpoint precision
As mentioned in previous posts, 2009 is truly a breakout year for PubMatic and for our publishers as they build out and improve their second channel for monetizing online ads by implementing a strong ad network strategy. We’ve got more detailed news to deliver soon on the three bullet points above, in addition to plenty of other exciting announcements and releases in the next few months, so stay tuned.
