Blog web site increases revenue by 30% using PubMatic's ad layout optimization capability
Summary: Weblog Tools Collection (www.weblogtoolscollection.com) is a leading blog web site that covers Wordpress news and updates.
WLTC increased its revenue by 30% by using PubMatic's ad layout optimization capability to find optimal color schemes for WLTC's text ads from Google AdSense.
Business: WLTC is a leading blog web site that covers blogging techniques, tips, tricks, and hacks, particularly for bloggers who use Wordpress. WLTC receives over 120,000 monthly unique users and has over 7,000 regular subscribers.
"I thought I had identified the best color scheme for my text ads, but PubMatic quickly found color schemes that increased click-throughs on my web site."
- Mark Ghosh, Editor, Weblog Tools CollectionChallenge: WLTC wasn't confident that the color scheme for its text ads were maximizing click-throughs. Mark Ghosh, founder and editor of WLTC, had tested various color schemes for text ads but had no way of ensuring that its current color scheme wasn't leaving money on the table. Mark was looking for a solution that didn't require him to spend countless hours testing the 16 million color combinations offered by Google AdSense and Yahoo! Publisher Network.
PubMatic Solution and Results: WLTC implemented PubMatic ad tags on its web site, taking advantage of PubMatic's ad layout optimization capability. PubMatic examined the 16 million color combinations available to WLTC and tested the combinations that were most promising. Within a few days, PubMatic identified a new color scheme for WLTC's text ads that resulted in a 30% increase in conversions and eCPM.
"PubMatic's ad layout optimization has increased the eCPMs for Weblog Tools Collection by 30%. I thought I had identified the best color scheme for my text ads, but PubMatic quickly found color schemes that increased click-throughs on my web site," said Mark Ghosh, founder and editor of WLTC.
Equally important for Mr. Ghosh, WLTC took only 10 minutes to implement. Mr. Ghosh created ad tags on PubMatic's web site in a matter of minutes and implemented them on his blog web site. Once the ad tags were running, they quickly found the optimal color schemes without any intervention from Mr. Ghosh.About PubMatic: PubMatic is the world's first service that automates and optimizes ad serving decisions for publishers. Over 1500 publishers use PubMatic to significantly increase their ad sales revenue by optimizing their ad inventory across the world's largest online ad networks and using sophisticated algorithms to optimize the layout of text ads.
