In order for large publishers to truly maximize their ad revenue made from ad networks and exchanges, optimization is needed. Publishers can optimize in three principal ways with varying degrees of success.
Only PubMatic has real-time algorithms that decide, on the fly, which ad network or ad exchange can best monetize each impression.
Levels of Optimization & Case Studies:
Publishers using Real Time Optimization consistently see higher ad pricing as compared to manual ad operations solutions, whether in house or outsourced. The following case studies based on three large publishers highlight the increased pricing (eCPM) generated from PubMatic’s Real Time Optimization solution using automated algorithms.
