PubMatic provides a Marketing Automation Platform for Publishers (MAPP). Our platform serves as a control panel that provides you with a single view into your advertiser relationships across every screen, every channel and every format. Through workflow automation, real-time analytics and yield management, we enable you to make smarter, faster decisions that drive revenue and streamline operations.
Digital media is introducing more impressions across more connected devices and interactive surfaces. More opportunities exist for you to reach and interact with your audiences. In this environment, consumers expect more customized, personalized experiences and they are constantly filtering for relevance. Advertisers are increasingly looking to deliver targeted marketing messages to the right consumer, at the right time, and in the right context across the explosion in connected devices. As a publisher, you face the challenge of delivering an engaging ad experience for consumers while holistically managing your advertiser relationships. PubMatic is the only software company that has created a marketing automation platform that serves your unique needs. We help you protect, monetize and manage your most valuable asset – the relationship between consumers and your content.
To find out more about PubMatic’s marketing automation platform, please click here.