PubLink is a suite of capabilities that enable PubMatic to offer easy integration via a robust API stack. An API (application programming interface) specifies how certain software components should interact with each other.

PubMatic has a standing set of APIs managed via an API portal that can be used by publishers and buyers.

Publisher Ad Server API: Leverage insights from the ad server and interact with the ad server in a way that improves monetization and platform performance.

Publisher Administration API: Setup and manage tag specifics electronically, publishers can add or edit their site list dynamically.

Publisher Reporting API: Pull publisher data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.

Real-Time Bidding API: Integrate as a buyer using all of the required Open RTB standard fields, mobile parameters, and multi-bid options.

Demand Partner Reporting API: Pull buyer data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.

In addition to standard APIs, custom integrations for specific reporting or workflow can be developed based on publisher and demand partner requirements.

Visit the PubLink API Portal