Managing multiple partner relationships can be complicated. Not with PubMatic. Our platform provides tools for extending a publisher's ecosystem without the headache of managing multiple partner relationships individually.
PubLink is an integration layer that provides a suite of tools for integration of software among publishers, media buyers and third party partners. These parties may integrate with our platform by leveraging our application programming interfaces to accelerate campaign management and special functionalities. Third parties integrated into our platform include data management platforms, digital business analytics providers and ad servers. Using either standard or modified interfaces, we access data from ad servers for integrated and holistic reporting, showing a combination of sales managed through our platform with direct sales by the publisher.