PubLink is a suite of capabilities that enable PubMatic to offer easy integration via a robust API stack. An API (application programming interface) specifies how certain software components should interact with each other.
PubMatic has a standing set of APIs managed via an API portal that can be used by publishers and buyers.
Publisher Ad Server API: Leverage insights from the ad server and interact with the ad server in a way that improves monetization and platform performance.
Publisher Administration API: Setup and manage tag specifics electronically, publishers can add or edit their site list dynamically.
Publisher Reporting API: Pull publisher data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.
Real-Time Bidding API: Integrate as a buyer using all of the required Open RTB standard fields, mobile parameters, and multi-bid options.
Demand Partner Reporting API: Pull buyer data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.
In addition to standard APIs, custom integrations for specific reporting or workflow can be developed based on publisher and demand partner requirements.