PubDirect is a suite of tools and services for premium publishers, powered by PubMatic's platform, to manage ongoing business, forecast future performance and maximize revenue across both direct and automated sales channels.
Unified Insights: Take informed action with real time dynamic reporting into who is buying and what is being sold across a publisher's direct and automated sold inventory.
Audience Direct: Layer first party data with third party audience data to create custom segments for targeted campaigns. These segments can be indexed against past demand to determine new revenue opportunities and then programmatically sold.
Deal Management: Designed to complement and supplement direct sales, enables monitoring of site-specific sponsorships and custom solutions, context and site-based placements and targeted audience segments.
Unified Optimization Engine: Gives publishers the ability to look across their buckets of inventory to determine where, when and to whom they should be sold for the highest value. With these tools, publishers gain complete control over their advertising monetization no matter how inventory is sold.