Private Marketplaces combine the power of the publisher’s premium brand with the sophisticated audience targeting of Real-Time Bidding (RTB).
PubMatic & Digiday recently conducted an 640 online advertising executives - 71% online media buyers, 29% publishers. The study findings show that Private Marketplaces may be the tipping point that allows brand advertisers to embrace Real-Time Bidding (RTB) in the same way that Direct Response advertisers have for the past several years. Publishers have a unique opportunity to capitalize on high advertiser demand for RTB inventory sold directly by publishers through Private Marketplaces.
Download a copy of the PubMatic & Digiday State of the Industry presentation given March 28, 2011 at the Digital Publishing Summit in Park City, Utah.
