PubMatic Data Reveals Premium Publisher Ad Pricing Increased 32% Since Last Year
PubMatic Publishes In-Depth Report at Ad Revenue 2009 Conference Today With Details on
Ad Pricing and Premium Publisher Research
NEW YORK – Ad Revenue 2009 – (October 8, 2009) – PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed inventory, today revealed that industry ad pricing levels have rebounded significantly by 32% since Q3 2008. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has improved (see Ad Price graph at www.PubMatic.com/blog) to match the cautious optimism in the online advertising market. This growth demonstrates that online ad pricing is on the path to recovery. Details of the pricing increase are contained in an in-depth annual report distributed to attendees of PubMatic’s Ad Revenue 2009 conference being held today in New York (www.AdRevenueConference.com). The report will be publicly available the week of October 12, 2009 via www.PubMatic.com/blog.
Despite some online ad spending projections showing a downward trend overall, the rebound in ad pricing for premium online publishers represents the potential for a stronger online advertising economy in the last quarter of 2009 and into 2010. To leverage positive industry trends, premium publisher attendees of the Ad Revenue 2009 conference can review the PubMatic Ad Revenue Report, which will be available to the public next week at PubMatic’s website (www.PubMatic.com), and which contains:
+ Year-over-year ad pricing trends — Q3 2009 ad prices for online publishers are 32% higher than they were one year ago when 2008 ad prices had suffered precipitous drops due to the slow economy.
+ Interview findings from large premium publisher executives include: (1) revenue lift is what matters the most for executives and ad operations staff, (2) the complex marketplace has made it difficult for publishers to identify and determine what drives ad price levels for non-guaranteed inventory, and (3) publishers don’t have transparency and trust when working with outside vendors to monetize inventory.
+ The most detailed guide ever created to the 2nd ad sales channel ecosystem in order to provide premium publishers with a visual representation of segments in the space and recommended partners to support various monetization strategies
“Ad pricing for premium publishers has steadily increased in 2009, and pricing is now 32% higher than this time last year,” said Rajeev Goel, PubMatic Co-Founder and CEO. “The Ad Revenue Conference, and the Ad Revenue Report which will be unveiled at the event, will serve as a guide for premium publishers that want to take advantage of the upswing in online advertising market conditions. Premium publishers that attend the Ad Revenue Conference will walk away with real strategies to better monetize their ad space.”
About PubMatic
PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. PubMatic is headquartered in Palo Alto with offices across the US, Europe, and Asia. (www.PubMatic.com)
