PubMatic Adds Chip Schenck as Vice President, Publisher Sales
Experienced Sales Veteran Brings Nearly 20 Years of Publishing Experience to Help
Lead Company’s Sales Strategy in 2012
New York, NY (January 17, 2012) – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Charles (“Chip”) Schenck has joined the company as Vice President of Publisher Sales. He brings nearly 20 years of publishing experience from American Express, The Atlantic Monthly, divisions of Hearst, In Touch Weekly, Inside Media and Cosmopolitan.
Schenck has extensive experience in selling branded content, digital media and technology platforms in the U.S. and internationally, including five years of senior leadership at American Express Publishing. Most recently, he served as General Manager of Strategic Publisher Accounts at Krux Digital, a data management platform, where he tripled the number of premium publisher clients.
A recent report from Forrester Research confirmed that the display advertising industry is in the midst of a dramatic transformation and that sell-side platforms are a vital part of the publisher technology stack. PubMatic is driving this evolution by developing the world’s largest independent platform for display advertising. In 2011, the company saw more than 50 percent quarter-over-quarter growth.
“We are very excited to welcome Chip to PubMatic and demonstrate our capabilities to an even larger group of premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Last quarter we brought on Kirk McDonald from Time Digital to serve as PubMatic’s President and Steve Pantelick from Ofoto/Kodak Gallery as our CFO. With Chip’s sales leadership experience and deep publisher relationships, this is another step toward taking our growth to the next level.”
As the first company to offer publisher real-time bidding, PubMatic plans to leverage its strengths as an independent platform dedicated to innovation and service.
“Coming from the publishing industry, I know that publishers want a strategic partner to help them navigate the increasingly complex world of digital advertising,” said Chip Schenck. “They are looking for a technology provider to provide brand protection, data management and meaningful insights, all in one place. I’m eager to start talking to large publishers about how PubMatic’s solutions and services can help them efficiently find new sources of revenue.”
About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.
Contact:
Liza Cichowski
Director of Marketing Communications & PR
T: 646.350.0637
