An introduction to “The New Economics and Revenue Opportunities of Data” panel at Ad Revenue 2009, October 8th, NYC. http://www.AdRevenueConference.com
Nearly all premium publishers are talking about data these days — not because it is new, but because there is now so much data available it is making heads spin and many premium publishers don’t know where to start in order to make it a true revenue generator. There are a lot of players in the data space, ranging from data exchanges and providers, ad networks, analytics companies, advertisers, agencies, the publishers themselves, and yield optimizers like PubMatic. As the industry moves more towards buying audiences rather than context, it is critical that premium publishers have a better understanding of how to consolidate data from multiple sources in order to realize the revenue potential.
While there is no near term panacea for premium publishers to completely solve the complexity around harnessing data for maximum value, the progress made towards that goal is significant, and there are near term solutions that can help premium publishers start profiting more from the data resources available today. But what is needed is a clear and actionable plan.
The data panel at Ad Revenue 2009 is one of the most anticipated topics of the entire conference. Attendees will hear from several players in the space, including:
The Premium Publisher: Eric Hippeau, CEO, Huffington Post
The Audience Network: Jeff Hirsch, President & CEO, Audience Science
The Data Exchange: Mark Zagorski, CRO, eXelate
The Yield Optimizer: Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
The Ad Exchange: Bill Wise GM, Global Exchange, Yahoo!
Moderated by an expert on data and online advertising: Greg Stuart, Former CEO of the IAB, and digital media advisor to many companies in the online advertising space.
Every segment represented on this panel plays an important role in the online data and advertising revenue ecosystem. What is unique about this panel, and the Ad Revenue conference in general, is that we’re focused on discussing the issues for the benefit of the premium publisher, as opposed to an advertiser, which is the case for most conferences.
Premium publisher attendees will walk away from this panel with actual next steps for creating a data strategy that is comprehensive and actionable in the near term.
Premium publishers that have questions that you would like addressed, and are specific to this panel, are encouraged to email AdRevenue@PubMatic.com . The questions will be given to the moderator in advance.
We hope to see you at Ad Revenue 2009 for this panel and several others listed on the conference website listed at the top of this post.
