PubMatic's full-service Strategic Selling Platform bridges the gap between a publisher's direct sale of guaranteed inventory and their 3rd party sold, non-guaranteed inventory. With PubMatic's platform, publishers have the ability to offer their inventory to over 400 global Demand Partners ad networks, demand side platforms, ad exchanges, and agency trading desks and have on demand access to all the software, tools and services they need to realize the full potential of their digital assets.
Unified Optimization Engine: A competitive real-time ad auction marketplace to monetize impressions across multiple demand sources, ensuring that publishers always receive the highest value for their inventory. PubMatic's Unified Auction is the only true holistic, automated auction in the industry.
Analytics and Reporting: Giving publishers the complete picture of advertising activity across all their inventory in one dashboard so that they can make better-informed sales decisions.
Brand Control: Automate sales with the assurance that media brands will be matched with top-tier advertisers. Allows for blocked lists of advertisers and demand partners, creative reviews, malware protection and data leakage checks.
Real-Time Bidding: The sale of ad inventory in real-time which PubMatic introduced to the publishing industry in 2009.
Mobile: Offering native, cross-device support and the PubDirect suite of management tools to premium publishers with mobile inventory.
Open APIs: Allows publishers and partners to easily access full capabilities of our platform and services without requiring additional integrations.
Rapid Implementation: Designed to be as easy as possible for the publisher. Dedicate services and consulting professionals lead the process from signing of the contract and setting up tags and establishing campaign business rules, through sourcing demand, launch, optimization and growth.