We’ve hit the ground running in 2009, and we intend to continue to be trailblazers in the category of Ad Revenue Optimization. So I’m very happy to announce the release of two major reports filled with detailed information that can be useful to anyone in the online advertising industry, but especially for publishers:
•   The Q4 2008 AdPrice Index – This is our quarterly report that includes pricing trends from quarter to quarter for websites according to size and category. This gives publishers an opportunity to see how their website is performing against their category’s ad price average.
If you are a publisher, or someone considering creating a website with the intention of making money from advertising on your site, you’ll find our AdPrice Index incredibly useful.  Understanding how the market is trending will help you to create or adjust your monetization plan accordingly.
The Q4 2008 AdPrice Index is available for download on our home page.
•   Death to the Ad Network Daisy Chain: Generating More Revenue From Default Ad Impressions (a technology white paper) – Defaulting is something that occurs when an ad network is unable to fill an ad impression on a website with a paying ad. Often, a non-paying public service announce-ment or a blank spot is shown. Many web publishers chain several ad networks together to reduce the chances that a non-paying ad is served, but these methods are far from perfect.
This white paper describes in detail what defaulting is, why it happens, why the current method of daisy chaining is inefficient, and how to solve the problem. The information in this white paper is based on over two years of data collected by PubMatic’s team of 30+ engineers that have worked towards solving this problem; defaulting leaves billions of dollars in revenue on the table each year that could have otherwise been collected by publishers and ad networks.
The technology white paper is available for download on our home page.
2009 will bring a lot of change to online advertising, but PubMatic’s goals will stay the same: Developing and improving technology will remain our #1 commitment, so that publishers can have accessible, technology-based solutions that will improve their revenue. We’ll also remain dedicated to sharing information on trends in the online ad industry and offering solutions on how to overcome problems that prevent maximum efficiency.
