PubMatic can significantly increase the reach of your ad network, the efficiency of acquiring new publishers, and the strength of your publisher relationships. Contact us to learn how we can work with your ad network.
Benefits for Ad Networks that Work With PubMatic:
- Increased Reach:
- Increased Efficiency:
- Improved Publisher Relationships:
- Greater Performance:
PubMatic can increase the reach of your ad network by instantly bringing hundreds or thousands of publishers to your network. With PubMatic, ad networks control the way publishers are integrated. Integration can be as simple as a few clicks or we can follow your established publisher approval process.
Eliminate the hassles of faxing or emailing ad network agreements back and forth. With PubMatic, you decide how much time to invest in managing those relationships. Having PubMatic help you with publisher development and management, allows you to concentrate on other aspects of growing your business.
Due to the nature of PubMatic’s dynamic system, publishers are much less likely to remove your ad network from their ad rotation. We ensure that publishers see value from every impression, regardless of whether or not you have campaigns available at that given moment. For those times when you need to default (aka pass back) on an impression, PubMatic’s system makes this seamless for the publisher so the ad network isn’t penalized. Because of the consistent value provided by PubMatic, you can enjoy a lifelong, value-based relationship with each PubMatic publisher where the amount of inventory you receive is based on the value you provide to that publisher. It’s a win-win for you and the publisher.
PubMatic provides intelligent services that optimize the ad network chosen for a particular ad impression on a publisher’s web page. These intelligent services can dramatically increase the overall performance that your network achieves. PubMatic’s proprietary dynamic defaulting system allows ad networks to see many more unique users for their first impression for any given campaign.
