AdFlex for Spot Buys & More

AdFlex is a campaign-based inventory purchasing system for ad networks that either need to augment the inventory they have for their current campaigns or who need entirely new inventory for new campaigns. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from inventory provided by online publishers using PubMatic’s ad optimization platform. Contact our Ad Network Solutions team today to find out how you can use AdFlex.

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How AdFlex Works

  • AdFlex is integrated into PubMatic’s ad optimization platform, which is used by online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.
  • AdFlex gives ad networks the flexibility to access highly targeted inventory in various amounts for both repeat and single use campaigns.
  • Ad networks can quickly access inventory so you can add inventory to your campaigns right when you need it.




    Advantages of Using AdFlex

  • It is an opportunity for Ad Networks to work with PubMatic as a flexible inventory partner and test out our value to you before integrating more fully into our system

  • It is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, , frequency, or user re-targeting.

    • AdFlex inventory is pre-approved by ad networks before campaigns are run so ad networks can review the inventory they are purchasing to quickly and efficiently fulfill campaigns for advertisers.

    What ad networks and others are saying about AdFlex

    “Getting instant access to the right web site inventory at the right time is critical to our success and our advertising clients’ success. In addition to our own network of publishers, we need instant access to flexible inventory that meets the needs of our advertisers. PubMatic’s AdFlex service gives us the ability to quickly scale up and scale down ad campaigns on demand, without having to manage hundreds of new publisher relationships.”

    -Ajay Sravanapudi, Founder, President, and CEO of Lucid Media.

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