Mobile is the greatest growth area for premium publishers but also provides some of the biggest headaches in terms of technology and lack of standardization. PubMatic integrates with most of the major mobile ad servers globally and more than 30 ad networks and DSPs are actively buying on our platform. Publishers benefit from our unique cross platform approach that includes a Unified Optimization Engine and Unified Insights Reporting to automate the sale of inventory whether those ads are viewed on any mobile device or the wired web. Our tools also integrate the same level of brand safety as for wired ad inventory.
We're rich media compliant with the two main emerging standards: ORMMA and MRAID, and can support all ad sizes for smartphones, feature phones and tablets. Our senior management as well as our engineering team include mobile innovators and visionaries who have the knowledge base to stay on top of every new development in this game-changing environment. Media is increasingly mobilized and PubMatic helps publishers survive and thrive wherever content is being viewed and ads delivered.