Buyers can access our extensive supply of inventory — including desktop, tablet, mobile web, mobile application and video inventory — through a single unified auction. Media buyers can identify the type of impression, along with the type of device it’s targeted to, and bid on the inventory that best suits their needs. And with the ability to append first- and third-party data, buyers on the PubMatic platform can pinpoint their audiences like never before.
Types of inventory available on the platform include:
Audience Targeting: Bid on the audiences most valuable to you. Each impression in the PubMatic auction can be enhanced with first- and third-party data; giving buyers targeting capabilities across display, mobile, tablet and video inventory. Media buyers can also cookie sync with publisher audiences to incorporate CRM, retargeting and exclusion strategies in their digital advertising.
Buyers have access to proprietary audience segments either directly through Private Marketplace deals or through the open market. With hundreds of parameters available to you, PubMatic has your best audiences waiting for you.
Private Marketplace (PMP) Packages: PubMatic makes media planning easy with pre-bundled packages of premium inventory. With PubMatic, buyers are able to access pre-defined vertical or audience packages, seasonal packages, publisher and/or site-specific inventory packages as well as pre-selected publisher packages and pricing available in Private Marketplaces. Our 24/7/365 service team will work with you directly to create customized packages for all of your advertising needs.
Mobile: Media buyers have their choice of mobile RTB integration interfaces as well as the ability to leverage device identifiers such as IDFA, Odin, Android ID and PubMatic ID for mobile behavioral targeting and frequency capping across web and app inventory. Our proprietary device library catalogues thousands of devices to ensure ads are optimized for device size, version, OS and camera support, among other features. PubMatic is ORMMA and MRAID rich media compliant and supports all ad sizes, from static banners to full screen interstitials.
Video: For media buyers and advertisers, video is the most efficient and direct way to strengthen consumer engagement and extend audience reach. PubMatic launched video with the intent of serving every screen and extending our best in breed technologies and premium publisher relationships. Our video approach provides seamless integrations through VAST 2.0, VPAID, API and advanced tags and supports all video types and sizes, including in-stream, in-roll, mid-roll, post-roll and companion ads.
Global: Our expansive global sales and services teams across EMEA, APAC, and LATAM work to add new premium global inventory to the platform daily. In addition, PubMatic maintains data centers around the globe for localized ad serving and reduced latency.