Lead Company’s Sales Strategy in 2012

New York, NY  (January 17, 2012) – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Charles (“Chip”) Schenck has joined the company as Vice President of Publisher Sales.  He brings nearly 20 years of publishing experience from American Express, The Atlantic Monthly, divisions of Hearst, In Touch Weekly, Inside Media and Cosmopolitan.

Schenck has extensive experience in selling branded content, digital media and technology platforms in the U.S. and internationally, including five years of senior leadership at American Express Publishing.  Most recently, he served as General Manager of Strategic Publisher Accounts at Krux Digital, a data management platform, where he tripled the number of premium publisher clients.

A recent report from Forrester Research confirmed that the display advertising industry is in the midst of a dramatic transformation and that sell-side platforms are a vital part of the publisher technology stack.  PubMatic is driving this evolution by developing the world’s largest independent platform for display advertising.  In 2011, the company saw more than 50 percent quarter-over-quarter growth.

“We are very excited to welcome Chip to PubMatic and demonstrate our capabilities to an even larger group of premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.  “Last quarter we brought on Kirk McDonald from Time Digital to serve as PubMatic’s President and Steve Pantelick from Ofoto/Kodak Gallery as our CFO.  With Chip’s sales leadership experience and deep publisher relationships, this is another step toward taking our growth to the next level.”

As the first company to offer publisher real-time bidding, PubMatic plans to leverage its strengths as an independent platform dedicated to innovation and service.

“Coming from the publishing industry, I know that publishers want a strategic partner to help them navigate the increasingly complex world of digital advertising,” said Chip Schenck.   “They are looking for a technology provider to provide brand protection, data management and meaningful insights, all in one place.  I’m eager to start talking to large publishers about how PubMatic’s solutions and services can help them efficiently find new sources of revenue.”

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Contact:

Liza Cichowski

Director of Marketing Communications & PR

Liza.Cichowski@PubMatic.com

T: 646.350.0637

www.PubMatic.com

Seasoned Industry Veteran Delivers IPO Experience to Guide Company’s Acquisition and Expansion Strategy in 2012

New York, NY  (November 15, 2011) – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today announced that Steve Pantelick has been appointed to the position of Chief Financial Officer. He brings more than 20 years of experience in driving growth, strategy and operations for leading brands such as Kodak Gallery, Blockbuster, Cadbury Schweppes and Aggregate Knowledge.

As CFO of Ofoto/Kodak Gallery, Pantelick helped build one of the world’s leading online digital imaging companies. In addition to finance, he was also responsible for overseeing the Company’s printing and customer service operations. Earlier in his career, Pantelick held numerous senior executive positions at Blockbuster, helping take the company public in 1999. He served as COO of Blockbuster’s New Media Division, Senior Vice President of Strategic Planning, and Senior Vice President of Finance among other roles. Prior to Blockbuster, Pantelick spent seven years with Cadbury Schweppes in a variety of senior finance roles in Europe and the United States. Pantelick earned an MBA from the Tuck School of Business at Dartmouth and an A.B. degree from Harvard College.

“We are delighted to have Steve join our team.  His deep leadership experience with fast-growth companies, both in the United States and in Europe, will help maintain PubMatic’s rapid growth trajectory as we expand into new territories, launch new products and services, and secure more premium customers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.

Pantelick joins PubMatic at an important time for the online advertising and publishing industries. As the media ecosystem continues to expand, more digital publishers are turning to PubMatic to manage real-time bids, audiences and data. As publishers’ go-to partner for greater revenue and control, PubMatic maintains a brisk pace of innovation and expansion of services including the establishment of European offices, the acquisition of ReviNet and the release of state-of-the-art data management and mobile products.  As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.

“PubMatic is entering an exciting phase in its life that resembles other high-growth companies that I’ve worked with. My experience helping innovative companies expand their global footprints and build IPO ready businesses fits well with what PubMatic is doing as it moves into Europe, Asia, and delivers leading edge technology to its rapidly expanding group of publishers,” said Steve Pantelick.

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

OFFICIAL PRESS RELEASE

Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015

Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB

New York (October 13, 2011) – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. The IDC findings, led by Karsten Weide, Program Vice President, Digital Media and Entertainment, have been published in PubMatic’s Ad Revenue Report, which published in conjunction with the Ad Revenue 4 conference taking place today in New York City.

PubMatic’s Ad Revenue Report is available here: www.pubmatic.com/adrevenuereport

The IDC research analyzes the state of RTB across the United States and in Western European nations France, Germany and the United Kingdom. The report estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Highlights from the research include:

• RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (up from 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM for Germany.
• Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).
• Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.

“Real-Time Bidding is rapidly penetrating the display ad market, with spending nearly doubling in 2011. Furthermore, we expect it to double again in 2012. The value it brings to both publishers and marketers is undeniable,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC.

“Spending on RTB will grow not just for indirectly sold inventory – premium inventory will also be sold via RTB on a much greater scale in the near future,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The benefits of automation are clear for all parties in the display ecosystem.”

Catalysts for RTB
RTB has been growing due to its promise of improving return on investment for publishers, agencies and advertisers. Through RTB, publishers stand to improve yield, automate sales processes, and reduce costs. Agencies and advertisers benefit because RTB trading improves campaign efficiency and return on ad spend.

The Future: Automating Direct Sales
The mounting pressure to improve profitability will compel more and more publishers to transition into RTB-based trading of directly sold inventory. As advertisers become more comfortable with the process for indirect ad sales, they will demand more ways of incorporating it with ad buys, which will include media bought directly from publishers.

Methodology
Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data.

The full IDC report is available here: www.pubmatic.com/idc

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015

Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB

New York (October 13, 2011) – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. The IDC findings, led by Karsten Weide, Program Vice President, Digital Media and Entertainment, have been published in PubMatic’s Ad Revenue Report, which published in conjunction with the Ad Revenue 4 conference taking place today in New York City.

PubMatic’s Ad Revenue Report is available here: www.pubmatic.com/adrevenuereport

The IDC research analyzes the state of RTB across the United States and in Western European nations France, Germany and the United Kingdom. The report estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Highlights from the research include:

• RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (up from 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM for Germany.
• Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).

• Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.

“Real-Time Bidding is rapidly penetrating the display ad market, with spending nearly doubling in 2011. Furthermore, we expect it to double again in 2012. The value it brings to both publishers and marketers is undeniable,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC.

“Spending on RTB will grow not just for indirectly sold inventory – premium inventory will also be sold via RTB on a much greater scale in the near future,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The benefits of automation are clear for all parties in the display ecosystem.”

Catalysts for RTB
RTB has been growing due to its promise of improving return on investment for publishers, agencies and advertisers. Through RTB, publishers stand to improve yield, automate sales processes, and reduce costs. Agencies and advertisers benefit because RTB trading improves campaign efficiency and return on ad spend.

The Future: Automating Direct Sales
The mounting pressure to improve profitability will compel more and more publishers to transition into RTB-based trading of directly sold inventory. As advertisers become more comfortable with the process for indirect ad sales, they will demand more ways of incorporating it with ad buys, which will include media bought directly from publishers.

Methodology
Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data.

The full IDC report is available here: www.pubmatic.com/idc

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically?

RAJEEV GOEL: An acquisition of this magnitude reaffirms the strength of the online advertising industry and, more specifically, the need for publisher-focused innovation. This deal speaks to the importance and value of publisher-focused solutions. This is clear if we look at the magnitude of exits on the demand side of the ecosystem, for example, which have been much smaller.

Over the past several years, PubMatic has evolved from a technology centric ad network optimizer into a full Sell Side Platform (SSP), where the service and expert guidance we offer has become as important as our technical solutions. Our success over the past few has been built upon gaining the publisher’s trust. Publishers need a technology and service layer that works on their behalf to help them maximize their revenue and manage their brands online.

From what I’m hearing in the market and my first hand discussions with publishers, there is much more fear than excitement. Many publishers chose to work with Admeld or us not only because of superior technology and service, but also because we were not Google, we were independent. That has changed.

Google owns not only a DSP but also an ad server, an ad exchange, an ad network, and now an SSP. In addition, they are one of the largest media companies in the world with YouTube, Gmail, Maps, and a myriad of publishing properties.

Their vision, as I understand it, is to create an end-to-end monetization pipe for display advertising. They are doing this under the mantra of simplifying display for publishers and advertisers. However, if there’s one thing we know about Google from their success in search, it’s that the benefits of that approach are going to disproportionately flow to Google. There’s no vibrant ecosystem around search. Few publishers make money from search. There’s a reason why the LUMAscape for Display has 10 times as many logos as the LUMAscape for Search.

That’s why I have had a half-dozen major Admeld customers give me a call since the news broke on Thursday.  There is palpable fear out there and smart publishers know that Google’s idea of simplification may just simplify the publisher out of business.

Like hundreds of other intelligent, innovative companies out there, PubMatic is working hard to preserve the success and viability of the ecosystem.

Is this good or bad news for PubMatic?

I see this development as very positive for PubMatic for a variety of reasons.

We are the only major Sell Side Platform that is 100% customer focused and is not distracted by an integration or regulatory process. Google/Admeld is going to face an extremely lengthy regulatory review and integration timeline. DoubleClick took nearly a year of antitrust review; AdMob took 6 months of antitrust review; ITA took over a year. Admeld will easily take several quarters. After that, the real work of integration begins.

In contrast, we have nearly doubled our development team since the beginning of this year to almost 100 people focused on developing publisher solutions, while our services team continues to grow at a very rapid pace. We are 100% focused on the customer day-in and day-out. Ultimately customers will decide who takes their interests to heart. We ship new features several times per week. And let’s not forgot who is generally pushing the industry forward – innovative startups.

Second, the transaction price sends a clear signal to the market for the value of display technology, particularly publisher-focused display technology. There is a real premium being paid here for access to premium publisher inventory at scale.

Third, any major player in the display advertising ecosystem that has a content-focused strategy is going to require a strategy and platform that allows for programmatic management and selling of that inventory. That’s a reality of the supply and demand dynamics of the industry. This deal points to the importance of the SSP capability set in really driving monetization and control for that inventory. Historically the focus for SSPs has been on the lowest value inventory – unsold or remnant. In the last year, however, the focus has shifted to premium inventory via new solutions such as private marketplaces , giving complete control back to the publisher. As a result, the value that we can bring as an SSP to these players will only increase by several multiples. And all of this improvement drops straight to the publisher’s bottom line.

Most importantly, we are the only independent SSP being considered by big publishers that has no inherent conflict of interest, and that stands clearly for all publishes to see.

In sum, it’s a great time for PubMatic, and we’re more motivated than ever to show publishers why we’re their best partner.

Private exchanges/Private Marketplaces for large publishers have been an important part of AdMeld’s strategy.  How does PubMatic approach it?

PubMatic’s Private Marketplaces provide the transparency and control layers that publishers have been lacking for several years. What makes Private Marketplaces unique is the ability for publishers to sell RTB campaigns through their direct sales force. This is all about publishers retaking control of their ad space and selling on their terms. And in that respect, how can Google/Admeld possibly pretend that there are no conflicts of interest between Google’s direct sales force (which is massive) and that of the publisher’s? Google will be sitting in the lobby of the exact same brand or agency, trying to out-muscle the publisher’s sales force, so that Google can capture the same campaign dollar. This flies in the face of the control that Private Marketplaces are intended to deliver to the publisher.

PubMatic’s approach to Private Marketplaces will remain the same as it has been for the better part of a year – consult with our publisher clients to see if Private Marketplaces are right for them. After careful consideration they can decide if they want to sell RTB campaigns completely on their own, partially on their own, or if they want PubMatic to continue to manage all aspects of their RTB campaigns. And if they are ready to sell RTB campaigns on their own, we will give them expert guidance – without conflict.

Today we’re very excited to announce the acquisition of ReviNet and welcome them to the PubMatic team.  They’re a company that we have great respect for with their very impressive reputation for impeccable service – which is why they can boast a 95% retention rate from their customers.  With the ReviNet team as part of PubMatic, their publishers will continue to get the white glove service they’ve always had and now they will be able to take advantage of PubMatic’s full suite of technology, including a robust RTB platform, brand control products to make sure they have full control over the ads that run on their site, and audience solutions.

ReviNet brings 57 premium publishers, focused heavily on the News vertical, to join the hundreds of premium publishers already using our Sell Side Platform to increase their revenue now and for the long term.

Today, with 200 employees, PubMatic reaches 218 million unique U.S. users, or 95% of U.S. Internet population.

Last week we announced that PubMatic will be opening up offices throughout Europe, giving our publishers direct access to our technology and 60+ service team.

With our VP of International Gianluca Carrera, an online publishing veteran, leading the international expansion efforts, we intend on having a much greater presence in Europe to offer European publishers the technology and service our U.S. based publishers have had since our start.

Our platform is already widely adopted in Europe and our global reach is 400 million unique users.

Last year at our annual premium publisher conference, Ad Revenue 2010, we stated with confidence that online advertising is on the brink of a seller’s market.  We’re going to continue to grow to ensure that publishers across the globe can benefit from our publisher focused innovation and service, giving them the advantage to sell advertising on their terms.

So what’s the difference if our technology is already widely being used in Europe and we’re integrated with the all the major international DSPs and have relationships with all the major international ad networks?

#1:  Many European publishers currently using our technology haven’t yet accessed our full suite of revenue increasing technology, ad quality control, and audience data protection products that our U.S. based publishers are using.  That includes our recently launched Audience Direct product, which allows publishers to access 3^rd party audience targeting data from multiple data providers through our platform so publishers’ direct sales teams can sell audience campaigns directly.  It also includes RTB insights that give publishers robust campaign details and transparency.

#2:  The service is now offered directly from PubMatic’s publishing industry veterans, and we take our service seriously. We’ve got a service team of over 60 that give our publishers white glove service around the clock, and we’re expanding that number rapidly.  In fact, we just appointed online publishing veteran, Gianluca Carrera, to lead our international publisher sales and business operations from our European headquarters in London.

Gianluca brings a unique skill set as a result of having founded the first pan-European sponsored search engine, and having held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy.  Check out the official release here.

#3:  We’re innovation trailblazers and have a product development roadmap that will always enable European publishers to take advantage of the latest advertiser demands. We’ve developed a lot of cutting-edge and first-to-market technology over the years, but we’ve only just begun.  U.K. and Europe advertisers have been leveraging RTB more rapidly than ever and their needs will continue to evolve, as a result publishers that are ready for change early on will be best suited to capture the greatest amount of online advertising spend, including setting up private marketplaces for Europe.  With over 75 engineers and product developers, we are experts in helping publishers sell advertising better.

We’re excited to offer our technology and service directly in Europe, so if you want more information about our European expansion or how we can help you, please feel free to contact our Managing Director of Europe, Gianlcua.Carrera@PubMatic.com

Private Marketplaces combine the power of the publisher’s premium brand with the sophisticated audience targeting of Real-Time Bidding (RTB).

OFFICIAL PRESS RELEASE

See Ad Revenue 2010 photos here.

Randall Rothenberg started off the event with a provocative session focused on brand advertising for online publishers. Q & A followed his session, and the crowd was engaged. It could have gone on much longer if we didn’t have such a packed schedule.

Rajeev Goel, our CEO, focused on the importance of publishers having a balance between selling audience targeted campaigns through both direct and indirect sales channels. Additionally, he pointed out the 5 most important ad revenue opportunities for publishers for 2011, which can be found in the Ad Revenue 2010 Report.  The Ad Revenue 2010 Report was handed out to conference attendees and will also be available for download starting next Monday, October 18th.

David Moore never disappoints, as anyone who has seen him speak knows. His panel at Ad Revenue 2010 was no exception. He opened up the panel by asking what the definition of a premium publisher is, and followed by asking the panelists about whether or not programmatic ad buying is good or bad for premium publishers. The panel was evenly split between two publishers – Ian Wallin of TV Guide, and Chris Stevens of Orbitz – and two programmatic ad buyers – Nathan Woodman of Adnetik, and Matt Greitzer of Accordant Media.

Bruce Journey of DataXu, Ari Buchalter of MediaMath, Maureen Little of Turn, and Eric Simon of [x+1], pulled together to make the most compelling case yet for RTB. The first study of its kind, four DSPs tracked how RTB works for advertisers across multiple advertising channels vs. other types of targeting; meanwhile PubMatic tracked how the revenue lift for publishers that participated in those campaigns that the DSPs tracked.  Jeanne Houweling of PubMatic moderated the panel.

Doug Weaver was a true professional with an unusually quick wit that kept the audience engaged for his panel. He took on the issue of publisher audience tracking by 3rd parties head on and made it entertaining. Weaver gave the conference attendees a comprehensive, real-world, example of how rampant audience tracking is. At the end of the panel, Denise Colella of Audience Science, Bennett Zucker of Ziff Davis, Peter Naylor of NBC Universal, and Scott Meyer of Better Advertising were shown a slide with the U.S. Homeland Security threat level rankings and were then asked what threat level they believed the data leakage and data tracking problem is.

Jeff Jarvis jumped right into questioning his panelists – Andy Jacobson of Gannett Digital, Jeremy Helfand of United Online Media Group, Kyoo Kim of MSNBC and Mark Josephson of outside.in – about how publishers should evolve their business models in order to stay profitable. Before long, Jarvis took the microphone and headed into the audience to get questions and comments from attendees on the subject, keeping the panel fast paced and dynamic.

Terence Kawaja rounded out the event in true Kawaja style, pushing PowerPoint to its limits by embedding numerous clips of audio, video, and just about everything else a deck can handle without it breaking. It is a good thing his presentation was right before happy hour, because his honest, and well-developed, explanation of the over-crowded ecosystem was all too sobering for certain sectors in the online advertising space. He closed the presentation with a humorous “commercial” for his new company, LUMA Partners, and teed up Happy Hour, which was sponsored by AudienceScience.

The PubMatic team is very grateful to everyone that helped make this day both informative and entertaining. For those that couldn’t attend, you can email us directly [events @ pubmatic] for a hard copy of the Ad Revenue 2010 Report, or you can download a copy from our website next Monday, October 18th.