For years PubMatic’s technology has been adopted throughout UK and Europe via a reseller relationship that provided local sales and service, but now PubMatic is offering the service directly to publishers and demand partners across the pond.
So what’s the difference if our technology is already widely being used in Europe and we’re integrated with the all the major international DSPs and have relationships with all the major international ad networks?
#1: Many European publishers currently using our technology haven’t yet accessed our full suite of revenue increasing technology, ad quality control, and audience data protection products that our U.S. based publishers are using. That includes our recently launched Audience Direct product, which allows publishers to access 3rd party audience targeting data from multiple data providers through our platform so publishers’ direct sales teams can sell audience campaigns directly. It also includes RTB insights that give publishers robust campaign details and transparency.
#2: The service is now offered directly from PubMatic’s publishing industry veterans, and we take our service seriously. We’ve got a service team of over 60 that give our publishers white glove service around the clock, and we’re expanding that number rapidly. In fact, we just appointed online publishing veteran, Gianluca Carrera, to lead our international publisher sales and business operations from our European headquarters in London.
Gianluca brings a unique skill set as a result of having founded the first pan-European sponsored search engine, and having held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy. Check out the official release here.
#3: We’re innovation trailblazers and have a product development roadmap that will always enable European publishers to take advantage of the latest advertiser demands. We’ve developed a lot of cutting-edge and first-to-market technology over the years, but we’ve only just begun. U.K. and Europe advertisers have been leveraging RTB more rapidly than ever and their needs will continue to evolve, as a result publishers that are ready for change early on will be best suited to capture the greatest amount of online advertising spend, including setting up private marketplaces for Europe. With over 75 engineers and product developers, we are experts in helping publishers sell advertising better.
We’re excited to offer our technology and service directly in Europe, so if you want more information about our European expansion or how we can help you, please feel free to contact our Managing Director of Europe, Gianlcua.Carrera@PubMatic.com
