The numbers add up to the best of all possible scenarios for PubMatic's buying partners due to our large scale, quality publisher clients:
Our flexible campaign solutions that include audience targeting, geo targeting and day-parting, can be tailored for each client. Flexible pricing and buying methods make PubMatic work for the way advertisers want to do business. The bottom line: The right environment, right scale and the right price for fulfilling campaign goals.
PubMatic's Real-Time Bidding capabilities, powered by our Ad Auction Engine™, ensures that advertisers have efficient access to the high-quality inventory of our premium publishers and the valuable audiences their media brands attract. Real-time bidding allows advertisers to reach the right user, in the right place, at the right time with the ability to assign an individual value to a particular ad impression.
When speed is of the essence and it's imperative to get a campaign up immediately, or scale a running campaign up or down, PubMatic's AdFlex is the answer. AdFlex offers a transparent view of all inventories available for fulfillment of a single or repeat campaign. It can be live within hours all at a fixed CPM. We've defined the flexible buying solution.
Our flexible campaign solutions include audience targeting, re-targeting, geo targeting and day-parting that can be tailored for each client. You can boost delivery of re-targeting campaigns by reaching out through PubMatic's pool of high-value inventory from premium publishers. PubMatic makes it simple by providing one or as many re-targeting pixels as you need.
We sell by interest, demographic and content channels. Our 1,200 plus available audience segments are powered by strategic audience data partnerships with companies like TARGUSinfo, eXelate, Proximic and Bizo. From brand awareness initiatives looking to reach broad demographic segments through to lower funnel campaigns focused on reaching those expressing purchase intent, PubMatic has a targeting solution to fit advertisers' needs.
PubMatic is committed to making rich media easier to implement and scale so that publishers can make greater use of the most engaging forms of creative. We offer user initiated expandable ads that can be placed on a broad range of quality content sites.
Advertisers want bigger programs, increased exposure, greater scale but of the right inventory. Premium publishers want to supply it. PubMatic's Private Marketplace makes it easy. Private Marketplace allows our publisher clients to carve out premium inventory that is not direct sold and make it available to a select few of their best customers. Advertisers are pleased with the exclusive access, full transparency and the quality ad inventory that delivers on all key performance indicators. Demand partners also can access inventory from our exclusive PubDirect premium publisher's list. PubDirect is the enterprise suite of management tools and services that enables publishers and their sales teams to sell and programmatically execute all levels of inventory (both guaranteed and non-guaranteed) along with impressions enhanced with audience attributes.