Announcements
Real-Time Bidding (RTB) White Paper
In February 2009, PubMatic became the first sell side platform to offer real-time bidding (RTB) for publishers and over the past year PubMatic has carefully monitored how RTB is impacting online publishers.
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Ad Price Index: 2009 Year in Review
2009 proved to be a rebound year where ad pricing increased significantly and steadily. Each quarter since the beginning of the year saw big gains in premium publisher ad pricing, ending with a surge past pre-recession prices.
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Comprehensive Brand Control & Data Safety
Maintaining control of your brand and data is critical for avoiding channel conflict and ensuring a good user experience. See how PubMatic can help.
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