Earlier today we announced that PubMatic is expanding into Europe. This is a very significant step for us and for the category of Ad Revenue Optimization. While we currently work with a large number of European based pubs, this marks the first time that local sales, service, and support for our technology will be available in the UK, Holland, Germany, France, Spain and Italy.
We issued a press release about this earlier today, which goes over the many benefits of our expansion, but here on our blog I’d like to point out why PubMatic decided to expand with our partner, Improve Digital.
When we founded the category of Ad Revenue Optimization in 2006, we recognized it as a much-needed global solution to help publishers work efficiently with the growing number of specialized ad networks, and we knew we’d have worldwide presence. At that time, however, we didn’t know exactly how it would unfold. It became transparent well over a year ago that publisher demand for ad revenue optimization via PubMatic was greater than even we originally expected and a large part of that demand was from international pubs. It also became very clear that the only way to meet this large demand was to scale through a well-established partnership rather than slowly building out European offices piece-by-piece.
And so at that time we began working with our partner, Improve Digital, an Amsterdam based company that has a long-standing track record for successfully providing revenue management solutions to large European publishers. Over the past year, Improve Digital has been connecting large European publishers with PubMatic’s technology while providing their already best-in-class service. Now European publishers can get ramped up faster with European ad networks, response times are even faster than before, and perhaps most importantly, there is an understanding of the publisher’s needs that only someone close in physical proximity can appreciate. This is key for maintaining a publisher’s positive experience while working with PubMatic.
So while we officially announced the European expansion today, at PubMatic, we’re really celebrating many months of successful coordination, training, development, and a solid partnership with Improve Digital that helps us meet the international demand for PubMatic, and for the category of ad revenue optimization we established.
