I’m happy to say that we’ve got some very encouraging news to share: The online advertising prices that PubMatic regularly tracks have been going up every month consecutively since January of this year. Does this mean that the worst days for online ad pricing are behind us? It is impossible to say that for sure, but the indicators lead us to believe it is a strong possibility.
We’ve published a brief today on the current trends in online ad pricing in which the data is discussed. It can be downloaded here.
