Announcing the 2nd Generation of PubMatic’s Real-Time Ad Revenue Optimization: Ad Price Prediction
Today we launched our third technology white paper in 2009, this time it’s on the cornerstone of our technology: Ad Price Prediction. Ad Price Prediction is the 2nd Generation of our optimization platform. It decides in real-time which ad network or ad exchange is best able to monetize each ad impression on behalf of the publisher.
PubMatic pioneered the ad optimization category in 2006, and since then we’ve consistently released real-time technologies that provide a long-term solution for publishers as the amount of non-guaranteed impressions continues to grow in volume and revenue opportunity.
If you’re interested in learning more about how publishers benefit from real-time Ad Price Prediction, download the white paper here.
