Drive Revenue with Real-Time Competitive Insights
In today’s real-time advertising marketplace, publishers need actionable real-time data that allows them to make smarter business decisions. Until now, publishers have been challenged by analytics solutions that provide stale data. PubMatic’s Analytics revolutionized the reporting process by introducing the industry’s only real-time analytics solution.
Publishers are also challenged by a lack of competitive insights. This is why PubMatic has developed the only solution to offer publishers competitive benchmarking, part of PubMatic Analytics Premium. Competitive benchmarking provides publishers data that allows them to compare their sales performance against rival sellers and identify potential new advertisers. Analytics Premium gives publishers smarter, faster, and more customizable reporting resulting in real-time optimization, improved pricing strategies, and increased revenues.
For more information download the PubMatic Analytics Premium fact sheet here.