Ad Revenue Report

 

The Ad Revenue Report is now available to the public for download: AdRevenueReport_PubMatic



The report, originally handed out to the attendees of the Ad Revenue 2009 premium publisher conference on October 8th in NYC, takes a new approach to mapping out the online display advertising ecosystem. The report was a collaborative effort that is comprised of three parts:



1. About the Ad Revenue 2009 conference panels and participants
2. Premium publisher trends and data
3. A detailed look at the 2nd Channel Ecosystem



Below the report you can see conference presentations, videos, and pictures from the Ad Revenue 2009 conference which brought together over 400 of the brightest people in online advertising to how premium publishers can earn more from their 2nd ad sales channel.



AdRevenueReport_PubMatic



Ad Revenue 2009 Photos, Presentations, and Videos


PubMatic’s 2nd annual premium publisher conference on Oct 8th was as much fun as it was informative. Spirits were high and the tone was positive as PubMatic unveiled that ad prices for premium publishers are up 32% from this time last year, and generally most businesses on the publisher and vendor sides acknowledge that our industry is about to enter a phase of significant growth.

On this page, you’ll be able to download:

  • Conference Presentations
  • Videos From the EventAd Revenue 2009 Presentations:

    Ad_Revenue_2009_Panels_and_Presentations_Summaries

    Ad_Revenue_2009_Opening_Keynote

    Ad_Revenue_2009_Branding_on_Ad_Networks

    Ad_Revenue_2009_Ad_Operations_Into_Revenue_Center

    Ad_Revenue_2009_Government_Regulation_and_Online_Advertising

    Ad_Revenue_2009_Future_of_Online_Advertising

    Ad Revenue 2009 Videos:

    Revenue value of data from PubMatic on Vimeo.

    Leveraging data for a long term revenue strategy from PubMatic on Vimeo.

    Ad operations as a revenue center from PubMatic on Vimeo.

    Value of data compared to inventory from PubMatic on Vimeo.

    Where is data most valuable? from PubMatic on Vimeo.

    Ad network approach to the buy side platform from PubMatic on Vimeo.

    Utilizing data from PubMatic on Vimeo.

    Working with ad networks from PubMatic on Vimeo.

    Trends in media buying from PubMatic on Vimeo.

    Owning the Data from PubMatic on Vimeo.

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