It seems like our AdRevenue 08 conference wasn’t too long ago, but we’re already gearing up for AdRevenue 09, happening 10/08/09. This time we’re moving the conference from San Francisco to NYC. AdRevenue 08 was oversubscribed by 50%, and despite the tough economic conditions we expect to have a full house this year as well.
The focus will be slightly different from last year’s. We’re still focused on strategies to increase revenue publishers make from their unsold inventory, but we’re also zooming out slightly to put the entire online display advertising ecosystem into perspective for clients and agencies, media buying platforms, ad networks and exchanges, publisher optimizers, data exchanges, and of course large publishers themselves.
Many things have changed in this space during the past year. The fundamentals for how online display advertising is bought and sold are rapidly evolving. There has been a steady rise of new segments and players within this ecosystem, advertisers are increasingly demanding more transparency, and many companies are finding that the very core of the businesses they’ve built over decades are changing in a matter of a couple of years.
AdRevenue 09 is going to take an eye opening approach to demonstrating how this digital ecosystem isn’t unlike ecosystems in nature,” the segments in this ecosystem are all intertwined on some level and when one segment has radical changes, it will have an effect that will be felt by all of us in this space, for good or for bad. And those are the scenarios we aim to explore at this event. I’ve never seen anything done like this, so I’m personally as excited to learn as I hope the attendees are.
The specific topics need to be extremely timely, and as such we haven’t finalized them yet. Thought leaders are welcome to submit content ideas via the AdRevenue 09 site, which we’ve soft launched specifically for that purpose. We’re also creating an advisory board of some the brightest minds in the industry to help select the content, but it will be in line with the aforementioned theme.
We’ll be adding a lot more content to the site and announcing participants, as we get closer to the event. In the meantime, save the date. This conference has no intention of trying to be everything to everybody; instead it will be acutely relevant to those that are a part of this particular ecosystem.
