AdFlex Campaign Fulfillment Service For Ad Networks
AdFlex is the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from certified inventory provided by online publishers using PubMatic's ad optimization platform.
How AdFlex Works
AdFlex is integrated into PubMatic's ad optimization platform, which is used by online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.
It does not require membership or investment, giving ad networks the flexibility to access highly targeted inventory in various amounts for both repeated and single use campaigns.
Ad networks can access inventory in a matter of minutes. It's easy. It's flexible.
Advantages of Using AdFlex
It is an opportunity for Ad Networks to work with PubMatic as a flexlible inventory partner.
It is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, demographic, frequency, or user re-targeting.
It is a transparent service that gives networks insight into the exact web site inventory they are purchasing to quickly and efficiently fulfill campaigns for advertisers.
What Ad Networks and Others Saying About AdFlex
"Getting instant access to the right web site inventory at the right time is critical to our success and our advertising clients' success. In addition to our own network of publishers, we need instant access to flexible inventory that meets the needs of our advertisers. PubMatic's AdFlex service gives us the ability to quickly scale up and scale down ad campaigns on demand, without having to manage hundreds of new publisher relationships."