Today PubMatic is hosting the sold-out Ad Revenue 2009 conference in NYC and will unveil the Ad Revenue Report, which reveals that ad pricing for premium publishers is up 32% from this time last year. The Ad Revenue Report is a comprehensive guide for premium publishers that includes:
• Presenter and Panelist information from the Ad Revenue 2009 conference
• Premium Publisher Trends & Data, which includes ad pricing data, a section on demystifying buzzwords, and key takeaways from PubMatic’s 30+ premium publisher executive interviews
• The most comprehensive guide to the companies and segments in the 2nd ad sales channel ecosystem; the 2nd Channel refers to inventory sold by intermediaries including ad networks and ad exchanges.
The Ad Revenue Report is a collaborative effort that is made up of over 60 interviews from executives on the publisher side and the vendor side. Next week, the PubMatic blog will have a recap of our annual premium publisher conference as well as the entire report available for download.
In the report we unveil the very latest ad pricing for premium publishers as noted in the graphic below:
Next week, the PubMatic blog will have a recap of our annual premium publisher conference as well the entire report available for download.
