Last week PubMatic hosted the standing-room only premium publisher conference, Ad Revenue 2009, in New York City. From the opening keynote to the end-of-the-day cocktail hour, the event was packed with hundreds of the brightest people in online advertising, who used the day to discuss monetization strategies for premium online publishers.
This week on our blog we’ll be doing summaries and analysis of the event, including presentations and panels for those who couldn’t make it on October 8th. The content of the event was very focused on how to help premium publishers develop and improve strategies to help them better monetize the 2nd ad sales channel – or inventory that is sold through intermediaries.
Also stay tuned this week as PubMatic releases the Ad Revenue Report, a guide that maps out the online advertising ecosystem for premium online publishers that was handed out to the conference attendees.
Follow us on Twitter to get the latest updates about our Ad Revenue 2009 posts and the release of the Ad Revenue Report this week.
This conference was a collaborative effort and PubMatic would like to thank all the participants again for making this event possible:
Ad Revenue 2009 sponsors:
interCLICK
Audience Science
CPX Interactive
eXelate
Pulse360
MediaMath
Ad Revenue 2009 participants:
Greg Stuart, Digital Media Advisor and the Event Host
Jack Flanagan, SVP, comScore and the Closing Keynote
Alan Chapell, President, Chapell & Associates
Amar Goel, Founder & Chairman, PubMatic
Andrew Kraft, VP Technology Solutions, Collective Media
Bill Wise, VP and General Manager, Ad Platforms, Yahoo!
Darren Herman, Founder & President, Varick Media Management
Eric Hippeau, CEO, Huffington Post
Greg Stuart, Digital Media Advisor
Ian Wallin, VP National Digital Ad Sales, TV Guide
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Green, COO, AdECN/Microsoft
Jeff Hirsch, President & CEO, Audience Science
Jeremy Fain, VP Industry Services, IAB
Joe Mandese, Editor In Chief, MediaPost
Joe Zawadzki, CEO, MediaMath
John Ebbert, Managing Editor, AdExchanger.com
Mark Zagorski, CRO, eXelate
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Michael Learmonth, Reporter, Digital Media & Advertising, Ad Age
Michele Madansky, Michele Madansky Consulting
Philip Smolin, GM, Platform Solutions, Turn
Rob Beeler, VP Content & Media, AdMonsters
Rob Rasko, President and COO, CPX Interactive
Ryan Whittington, VP, General Manager, bizjournals
Sean Kegelman, SVP, Partnerships at VivaKi Nerve Center
Tom Bowman, VP Strategy and Operations, BBC Advertising Sales
Tom Sipple, VP, IAC
