Ad Networks

What Does PubMatic do for Ad Networks?

PubMatic can significantly increase the reach of your ad network, the efficiency of acquiring new publishers, and the strength of your publisher relationships.

• Increased Reach. PubMatic can increase the reach of your ad network by instantly bringing hundreds or thousands of publishers to your network. With PubMatic, publishers can add new ad networks to their web site in just a few clicks. They simply apply to your ad network through the PubMatic management interface and their ad tag settings are changed on the fly, for instant access to your ad network.

• Increased Efficiency. Eliminate the hassles of faxing or emailing ad network agreements back and forth. With one simple click, publishers who use PubMatic can review your ad network’s terms of service and sign up for your ad network. You no longer need to invest time and people in managing the process of signing up publishers. You can focus on building even more publisher relationships and growing your business instead.

• Improved Publisher Relationships. Enjoy better, longer relationships with publishers when you acquire them through PubMatic. With PubMatic you have a life long, value-based relationship with the publisher where the amount of inventory you receive is based on the value you provide to that publisher. It’s a win-win for you and the publisher and ensures a longer lasting, deeper relationship.

How Does PubMatic Work?

PubMatic is a meta ad server. It sits between web site publishers and discrete ad networks to provide intelligent services that optimize the ad style and ad network chosen for a particular ad on a publisher’s web page. These intelligent services can dramatically increase the reach of your ad network and the eCPM that your network achieves.

• Add Your Ad Network to PubMatic. Publishers who use PubMatic have a choice of multiple ad networks to consider when a particular ad tag is served. You can work with PubMatic to make your ad network one of the options for Publishers.

• Publishers Use PubMatic Ad Tags. Publishers use PubMatic ad tags for their web sites. Using the PubMatic management interface, publishers can specify which ad networks they want to consider when a particular ad is served. Adding an additional ad network does not require the publisher to change their server-side ad tags. They can simply update their ad tag parameters via the Pubmatic management interface and changes are reflected immediately.

How Do I Get Started?

It’s easy for ad networks to get started with PubMatic. We simply need a business development contact and an engineering contact. Once you have identified those, we can typically create an integration between PubMatic and your ad network in one week’s time. At the end of the week, you’ll have instant access to all of PubMatic’s publishers, who can help increase the reach of your ad network and your ad network eCPMs. Contact us here.