PubMatic + Digiday recently conducted a study of over 640 online advertising executives that reveal brand advertisers are ready for RTB.
Private Marketplaces combine the power of the publisher’s premium brand with the sophisticated audience targeting of Real-Time Bidding (RTB).
PubMatic & Digiday recently conducted an 640 online advertising executives - 71% online media buyers, 29% publishers. The study findings show that Private Marketplaces may be the tipping point that allows brand advertisers to embrace Real-Time Bidding (RTB) in the same way that Direct Response advertisers have for the past several years. Publishers have a unique opportunity to capitalize on high advertiser demand for RTB inventory sold directly by publishers through Private Marketplaces.
Download a copy of the PubMatic & Digiday State of the Industry presentation given March 28, 2011 at the Digital Publishing Summit in Park City, Utah.
