PubMatic’s New Technology Increases Publisher Revenue From Ad Network Frequency Capped Campaigns
Frequency Revenue Optimization Has Already Led To Increases Of Up To 35% In Ad Pricing For Over 100 Publishers
PALO ALTO, Calif.(April 16, 2009) PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled today another exclusive technology that empowers large media companies to increase their ad network revenue. Frequency Revenue Optimization gives publishers real-time insight into ad network pricing for frequency capped campaigns, allowing them to maximize the value of each impression, while benefiting ad networks with better performance for their advertising clients.
Frequency Revenue Optimization is a proprietary solution that maps the relationship between frequency and eCPM for a particular ad network and optimizes ad serving decisions in real-time. This solution has been deployed to over 100 large media companies so far. Frequency Revenue Optimization is the latest addition to the suite of advanced technology solutions that PubMatic provides.
Benefits For Publishers:
* Up to 35% increase in ad pricing or eCPM
* 50% to 210% increase in click-through rate (CTR)
* 10% to 50% decrease in ad network defaults (ad requests for which the ad network has no ad to show)
Benefits For Ad Networks:
Ad networks benefit from Frequency Revenue Optimization as well. Frequency Revenue Optimization allows web sites to perform better for advertisers because of a reduction in ad blindness and higher click-through rates.
PubMatic has also published a white paper with detailed information on the new solution, entitled Predicting Ad Network Frequency Capping To Increase Publisher Revenue. It is available for download now at http://www.pubmatic.com.
“While the benefits of frequency capping for advertisers are clear, a solution for publishers to truly maximize the value of these campaigns has been non-existent,” stated PubMatic Co-Founder and CEO, Rajeev Goel “With Frequency Revenue Optimization, PubMatic offers publishers another advanced revenue enhancing solution that is also beneficial to ad networks. It is a win-win opportunity.”
About PubMatic
PubMatic provides online publishers with a full service solution to manage and monetize non-premium ad inventory. PubMatic’s real-time ad price prediction technology and dedicated team service drive significantly higher revenues and simplify ad network management for more than 5,500 large and medium publishers. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com
